Ndi kuwongolera kosalekeza kwa moyo wakuthupi, anthu amayang'anitsitsa zosowa zamalingaliro, poweta ziweto kuti apeze bwenzi, kusangalala ndi malingaliro.Pakuchulukirachulukira kwa kuchuluka kwa zoweta, kuchuluka kwa anthu omwe amadya zakudya zoweta, chakudya cha ziweto ndi ntchito zosiyanasiyana zoweta kukupitilira kukwera, ndipo mawonekedwe amitundu yosiyanasiyana ndi zosowa zawo akuwonekera kwambiri, zomwe zikuyendetsa kukula kwa msika wa ziweto.
Pambuyo pazaka zopitilira 100 zachitukuko, makampani opanga ziweto apanga mafakitale okhwima komanso okhwima, kuphatikiza malonda a ziweto, zoweta, chakudya cha ziweto, chithandizo chamankhwala a ziweto, kusamalira ziweto, kuphunzitsa ziweto ndi magawo ena.Pakati pawo, makampani ogulitsa ziweto ndi gawo lofunika kwambiri pamakampani a ziweto, zinthu zazikuluzikulu zimaphatikizapo zopumira zapanyumba, zaukhondo ndi zoyeretsa, ndi zina zambiri.
Gwero: PWC
Ripoti lofananira: Kafukufuku wamsika wamsika wa Pet Segment and Investment Prospect Forecast (2022-2028) lolemba Beijing Puhua Youce Information Consulting Co., LTD.
1. Chidule cha chitukuko chamakampani a ziweto zakunja
Makampani opanga ziweto padziko lonse lapansi adakula ku Britain pambuyo pa kusintha kwa mafakitale, komwe kudayamba kale m'maiko otukuka, ndipo maulalo onse amakampani akukula kwambiri.Pakadali pano, United States ndiye msika waukulu kwambiri padziko lonse lapansi wogwiritsa ntchito ziweto, ku Europe komanso misika yomwe ikubwera ku Asia ndiyonso misika yofunikira ya ziweto.
(1) Msika waku America wa ziweto
Makampani ogulitsa ziweto ku United States ali ndi mbiri yakale yachitukuko.Idakumana ndi njira yophatikizira kuchokera ku malo ogulitsa ziweto zachikhalidwe kupita ku nsanja zogulitsira ziweto zazikulu, zazikulu komanso zamaluso, ndipo unyolo wamafakitale ndiwokhwima kwambiri pakadali pano.Msika wa ziweto zaku US ndiye msika waukulu kwambiri wa ziweto padziko lonse lapansi, wokhala ndi ziweto zambiri, kuchuluka kwa anthu olowa m'nyumba, kuwononga ndalama zambiri pakugwiritsa ntchito ziweto komanso kufunikira kosasunthika kwa ziweto.
M'zaka zaposachedwa, kukula kwa msika wa ziweto zaku America kwakhala kukukulirakulira, ndipo ndalama zogulira ziweto zakhala zikukwera chaka ndi chaka ndikukula kokhazikika.Malinga ndi American Pet Products Association (APPA), kuwononga ndalama kwa ogula pamsika wa ziweto zaku US kudafika $103.6 biliyoni mu 2020, kupitilira $100 biliyoni koyamba ndikukwera 6.7% kuyambira 2019. Pazaka khumi kuyambira 2010 mpaka 2020, makampani ogulitsa ziweto ku US. idakula kuchokera ku $ 48.35 biliyoni kufika $ 103.6 biliyoni, kukula kwapawiri kwa 7.92%.
Gwero lachidziwitso: APPA, PWC
Kulemera kwa msika wa ziweto ku United States ndi chifukwa cha chitukuko cha zachuma, moyo wakuthupi, chikhalidwe cha anthu ndi zina zambiri.Pakadali pano, yawonetsa kufunikira kolimba kolimba, komwe sikukhudzidwa pang'ono ndi kayendetsedwe kazachuma.Mu 2020, chifukwa cha zovuta za COVID-19 ndi zinthu zina, GDP yaku US idakula moyipa koyamba m'zaka 10, kutsika ndi 2.32% kuyambira 2019. adawonetsa chiwonjezeko chokwera ndikusunga chiwopsezo chokhazikika, ndikuwonjezeka kwa 6.69% poyerekeza ndi 2019.
Mabanja a ziweto zaku America ali ndi chiwopsezo cholowera kwambiri komanso ziweto zambiri.Pakadali pano, ziweto zakhala gawo lofunikira m'moyo waku America.Malinga ndi APPA, pafupifupi mabanja 84.9 miliyoni aku US ali ndi ziweto mchaka cha 2019, zomwe zimawerengera 67% ya mabanja onse m'dziko lonselo, ndipo chiwerengerochi chikuyembekezeka kukwera mpaka 70% pofika 2021. United States.Mabanja ambiri aku America amasankha kusunga ziweto monga anzawo, ndipo ziweto zimagwira ntchito yofunika kwambiri m'mabanja aku America.Motsogozedwa ndi chikhalidwe cha ziweto, msika waku America wa ziweto uli ndi chiwerengero chachikulu komanso maziko.
Gwero lachidziwitso: APPA, PWC
Kuphatikiza pa kuchuluka kwa anthu omwe amalowa m'nyumba za ziweto, ku United States ndalama zomwe zimagwiritsa ntchito ziweto ndizokwera kwambiri padziko lonse lapansi.Malinga ndi zomwe zilipo pagulu, US inali dziko lokhalo padziko lapansi lomwe limagwiritsa ntchito ndalama zoposa $150 pa munthu aliyense posamalira ziweto mu 2019, zochulukirapo kuposa UK, yomwe idakhala yachiwiri.Ndalama zomwe munthu amadya pamtundu uliwonse wa ziweto ndizokwera kwambiri, zomwe zikuwonetsa malingaliro apamwamba a kadyedwe ka ziweto komanso kadyedwe ka ziweto ku America.
Kutengera kuchuluka kwa kuchuluka kwa kufunidwa kwa ziweto, kuchuluka kwa anthu olowera m'nyumba komanso kuwononga ndalama zambiri pazakudya zoweta, kukula kwa msika wamakampani a ziweto ku United States ndikoyamba padziko lapansi ndipo kumatha kukula mokhazikika.Pansi pa chikhalidwe cha ziweto zodziwika bwino komanso kufunikira kwakukulu kwa ziweto, msika wa ziweto ku United States wakhala ukuphatikizidwa mosalekeza ndikukulitsidwa, zomwe zapangitsa kuti pakhale nsanja zazikulu zogulitsa ziweto zapakhomo kapena kudutsa malire.Mwachitsanzo, nsanja zonse za e-commerce monga Amazon, ogulitsa ambiri monga Walmart, ogulitsa ziweto monga PETSMART ndi PETCO, malo opangira malonda a ziweto monga CHEWY, ogulitsa ziweto monga CENTRAL GARDEN, ndi zina. nsanja yogulitsira yakhala njira yofunika kwambiri yogulitsira kwa mitundu yambiri ya ziweto kapena opanga ziweto, kupanga kusonkhanitsa zinthu ndikuphatikiza zinthu, ndikulimbikitsa chitukuko chachikulu chamakampani a ziweto.
(2) Msika wa ziweto ku Ulaya
Pakadali pano, msika waku Europe wa ziweto ukuwonetsa mayendedwe okhazikika, ndipo kugulitsa kwa ziweto kukukulirakulira chaka ndi chaka.Malinga ndi European Pet Food Industry Federation (FEDIAF), kuchuluka kwa ziweto ku Europe mu 2020 kudafika ma euro biliyoni 43, kuwonjezeka kwa 5.65% poyerekeza ndi 2019;Mwa iwo, kuchuluka kwa malonda a chakudya cha ziweto, zoperekera ziweto ndi ntchito za ziweto zidafika ma euro 21.8 biliyoni, ma euro 9.2 biliyoni ndi ma euro biliyoni 12 mu 2020, ndikuwonjezeka kwapachaka poyerekeza ndi 2019.
Gwero lachidziwitso: FEDIAF, PWC
Msika wa ziweto ku Europe uli ndi chiwopsezo chachikulu cholowera m'nyumba.Malinga ndi kafukufuku wa FEDIAF, mabanja pafupifupi 88 miliyoni ku Europe ali ndi ziweto mu 2020, zomwe zimalowa m'nyumba zoweta pafupifupi 38%, chiwonjezeko cha 3.41% poyerekeza ndi 85 miliyoni mu 2019. Amphaka ndi agalu akadali ofala kwambiri ku Europe. msika.Mu 2020, Romania ndi Poland zili ndi chiwopsezo chachikulu kwambiri choloweredwa ndi ziweto ku Europe, pomwe amphaka ndi agalu amalowa m'nyumba zafika pafupifupi 42%.Izi zidatsatiridwa ndi Czech Republic, pomwe kuchuluka kwa malowedwe kunali kopitilira 40%.
Gwero lachidziwitso: FEDIAF, PWC
2. Chiwonetsero cha chitukuko chamakampani ogulitsa ziweto
(1) Kukula kwachuma kumapangitsa kukula kwa msika wa ziweto, ndipo msika wogwiritsa ntchito ziweto umakula chaka ndi chaka.
Poyerekeza ndi msika wakunja wa ziweto, makampani aku China adakula mochedwa, adayamba kumayambiriro kwa zaka za m'ma 1990.M'zaka zaposachedwa, ndi chitukuko cha zachuma ndi kusintha kwa lingaliro la mowa, makampani a ziweto a dziko lathu amalowa mu chitukuko chofulumira.Pakalipano, malonda athu a ziweto ali ndi mlingo wina wake, ndipo agalu ndi amphaka a ziweto akadali ofala.Malinga ndi White Paper on China's Pet Viwanda, chiwerengero cha agalu ndi amphaka m'mizinda ndi matauni mu 2020 chinaposa 100 miliyoni, agalu 52.22 miliyoni ndi amphaka 48.62 miliyoni, omwe ndi 51 peresenti ndi 46 peresenti ya ziweto zonse. eni ake m'mizinda ndi matauni, motsatana.
Ndi kusintha kwa kuchuluka kwa ndalama zomwe anthu amapeza komanso moyo wawo, malingaliro oweta ziweto asintha pang'onopang'ono kuchoka pa "chisamaliro chapakhomo" kupita ku "kukondana momasuka".Eni ziweto ambiri ndi mabanja amawona ziweto ngati achibale apamtima, ndipo zofuna zawo zopezera ziweto ndi zakudya za ziweto zikuchulukirachulukira.Kuphatikiza pa chakudya chachikulu, amagulanso zofunikira zatsiku ndi tsiku, zoseweretsa, zokhwasula-khwasula ndi zoyendera za ziweto.Malinga ndi White Paper pa China Pet Viwanda, kugwiritsidwa ntchito kwapachaka pa chiweto chilichonse m'tawuni ya China kwadutsa 5,000 yuan kuyambira 2018, ndipo kudzafika 5,172 yuan mu 2020. zinthu zamakampani zimasiyanitsidwa pang'onopang'ono ndikuphatikizidwa, kupanga zoperekera ziweto, chakudya cha ziweto, zamankhwala a ziweto ndi magawo ena.
Motsogozedwa ndi zinthu zingapo monga kuchuluka kwa eni ziweto, kukula kwa ziweto komanso kusiyanasiyana kwa kadyedwe, kukula kwa msika wamakampani a ziweto ku China kukukulirakulira.Kuyambira 2010 mpaka 2020, msika wogwiritsa ntchito ziweto udakwera kwambiri kuchokera pa yuan biliyoni 14 mpaka 206.5 biliyoni, ndikukula kwa 30.88%.
(2) Kuwuka kwa mabizinesi zoweta ziweto, pang'onopang'ono kusintha kwa OEM mode kuti paokha mtundu
Chifukwa cha kuyambika koyambirira kwa malonda a ziweto zakunja komanso malo ochepa a msika wa ziweto zapakhomo, opanga makampani opanga ziweto zoweta anali makamaka mafakitale a OEM opanga akunja.Ndi chitukuko chachangu cha makampani zoweta ziweto, zoweta makampani opanga zoweta pang'onopang'ono kuswa mode chikhalidwe OEM ndi mwachindunji ogula ndi kupanga zopangidwa awo.Mabizinesi ambiri apakhomo, kuphatikiza Yiyi Gulu, Gulu Laling'ono, Gulu la Sinopet, Yuanfei Pet ndi Zhongheng Pet, atsegula msika wazogulitsa kudzera mumitundu yawo.
(3) Chiwopsezo choloweredwa ndi ziweto zapakhomo ndizochepa, ndipo malo otukuka amsika ndi akulu
Popeza kuti zoweta zayamba kutuluka pang'onopang'ono kuyambira m'ma 1990s, nthawi yachedwa kuti ziweto zisinthe kuchoka pa ntchito ya zida kupita ku ntchito yowonjezera ya kuyanjana kwamalingaliro.Pakalipano, lingaliro lakulera ziweto ku China likadali mkati mwa kukhazikitsidwa ndi kutchuka.Mayiko otukuka omwe adangoyamba kumene kugulitsa ziweto ali ndi kuchuluka kwamakampani ogulitsa ziweto.Mu 2019, kuchuluka kwa mabanja a ziweto ku United States kudafika 67%, ndipo ku Europe, kuchuluka kwa mabanja a ziweto kudafika 38%.Mosiyana ndi izi, kuchuluka kwaposachedwa kwa mabanja a ziweto ku China kukadali kotsika kwambiri kuposa ku Europe ndi United States ndi mayiko ena ndi zigawo.
Pakadali pano, kutsika kochepa kwa mabanja a ziweto kumabweretsa kukula kwakukulu komanso kuthekera kwachitukuko pamsika wapakhomo.M'zaka zaposachedwa, ndi kukwera kwa lingaliro la umwini wa ziweto ku China, makampani ogulitsa ziweto alowa mu gawo lachitukuko chofulumira, ndi kukula kwa msika wogulitsa ziweto kupitirira 200 biliyoni mu 2019. M'tsogolomu, ndi kutchuka kwa msika Lingaliro lakusunga ziweto, kuchuluka kwa mabanja aziweto kuchulukirachulukira, ndipo kukula kwa msika wa ziweto kudzachulukitsidwa moyenerera.
(4) Gulu lalikulu lazakudya zoweta limapereka magawo ang'onoang'ono, ndi ma 80s ndi pambuyo pa 90s monga mphamvu yayikulu yodyera.
Ndi chitukuko chofulumira cha malonda a ziweto m'dziko lathu, kusintha kwa malingaliro a ziweto kumakhudza kwambiri moyo wa achinyamata.Malinga ndi White Paper ya China Pet Viwanda, mu gulu la zoweta ziweto mu 2020, osakwatiwa ndi 33.7%, mu chikondi 17.3%, okwatirana ndi ana 29.4% ndi okwatirana opanda ana 19.6%.Ziweto zakhala bwenzi lapamtima la anthu osakwatiwa komanso zolimbikitsa mabanja ndi mabanja.Ikuchita gawo lofunikira kwambiri pa moyo wa People's Daily.
Chifukwa cha kusiyana kwa maphunziro, moyo, malo okulirapo ndi zina, achinyamata amavomereza kwambiri mfundo yoweta ziweto, ndipo amakhala ndi zosowa zapamwamba za ziweto.Chiwerengero cha anthu oweta ziweto chikuwonetsa kugawidwa kowonekera kwa achinyamata.Malinga ndi White Paper pa China Pet Viwanda, m'badwo wa 80s ndi pambuyo pa 90s akadali mphamvu yayikulu ya ziweto, zomwe zimawerengera opitilira 74 peresenti ya eni ziweto mu 2020. mphamvu yaikulu yodyera ziweto m'tsogolomu.
3. Mwayi wa chitukuko cha mafakitale
(1) Msika wamsika wakumunsi wamakampaniwo ukupitilira kukula
Chifukwa chakuchulukirachulukira kwa lingaliro lakuweta ziweto, misika yakunja ndi yapakhomo, kukula kwa msika wamakampani a ziweto zawonetsa kukwera pang'onopang'ono.Malinga ndi kafukufuku wa American Pet Products Association (APPA), monga msika waukulu kwambiri wa ziweto pakali pano, kukula kwa msika wamakampani a ziweto ku United States kudakwera kuchoka pa 48.35 biliyoni kufika pa madola 103.6 biliyoni mzaka khumi kuyambira 2010 mpaka 2020. , ndi chiwerengero cha kukula kwa 7.92%;Malinga ndi European Pet Food Industry Federation (FEDIAF), kuchuluka kwa ziweto pamsika waku Europe kudzafika ma euro 43 biliyoni mu 2020, chiwonjezeko cha 5.65% poyerekeza ndi 2019;Msika wa ziweto ku Japan, waukulu kwambiri ku Asia, wasonyeza kukula kosasunthika koma kukwera m'zaka zaposachedwa, kusunga chiwongola dzanja cha pachaka cha 1.5% mpaka 2%.M'zaka zaposachedwa, msika wa ziweto zapakhomo walowa mu gawo lachitukuko chofulumira.Kuyambira 2010 mpaka 2020, msika wogwiritsa ntchito ziweto udakwera kwambiri kuchoka pa 14 biliyoni kufika pa 206.5 biliyoni, ndikukula kwa 30.88%.
Kwa malonda a ziweto m'mayiko otukuka, chifukwa cha kuyambika kwake koyambirira komanso kukhwima, ali ndi kufunikira kolimba kwa ziweto ndi zakudya zokhudzana ndi ziweto, ndipo akuyembekezeka kusunga msika wokhazikika komanso wokwera mtsogolo.Monga msika womwe ukubwera wamakampani aziweto, makampani aku China akuyembekezeka kupitiliza kukula mwachangu mtsogolomo kutengera chitukuko cha zachuma, kutchuka kwa malingaliro okweza ziweto, kusintha kwa mabanja ndi zina.
Mwachidule, kuzama ndi kutchuka kwa mfundo yoweta ziweto kunyumba ndi kunja kwachititsa chitukuko champhamvu cha malonda a ziweto ndi zakudya zokhudzana ndi ziweto, ndipo zidzabweretsa mwayi waukulu wamalonda ndi chitukuko mtsogolomu.
(2) Lingaliro la kugwiritsidwa ntchito ndi kuzindikira kwa chilengedwe kumalimbikitsa kukweza kwa mafakitale
Zogulitsa zoyamba za ziweto zimangokwaniritsa zofunikira zogwirira ntchito, kapangidwe kake kamodzi, njira yosavuta yopangira.Ndi kuperekedwa kwa moyo wa anthu, lingaliro la "kusamalira anthu" la ziweto likuchulukirachulukira, ndipo anthu akuyang'ana kwambiri chitonthozo cha ziweto.Mayiko ena ku Ulaya ndi ku United States apereka malamulo ndi malamulo olimbikitsa kuteteza ufulu wa ziweto, kupititsa patsogolo ubwino wawo, ndi kulimbikitsa kuyang’anira ntchito yoyeretsa m’matauni posunga ziweto.Zinthu zingapo zokhudzana ndi izi zimalimbikitsa zofuna za anthu pazogulitsa ziweto zikupitilira kukwera, ndipo kufunitsitsa kwawo kudya kukukulirakulira.Zogulitsa za ziweto zimakhalanso ndi ntchito zambiri, zaumunthu, zamakono, zofulumira kukweza, komanso kuwonjezeka kwamtengo wapatali.
Pakalipano, poyerekeza ndi mayiko otukuka ndi zigawo monga Europe ndi America, zoweta ziweto si ambiri ntchito m'dziko lathu.Ndi kuchuluka kwa kufunitsitsa kwa ziweto, kuchuluka kwa zogulira zoweta kuchulukiranso mwachangu, ndipo kufunikira kwa kadyedwe kotsatira kudzalimbikitsa chitukuko chamakampani.
4. Zovuta za chitukuko cha mafakitale
M'zaka zaposachedwa, pamene malonda athu a ziweto akulowa m'gawo lachitukuko chofulumira, makampani oweta ziweto akungogwiritsa ntchito mwayi komanso akukumana ndi zovuta.
Pankhani yachitukuko chamakampani, monga gawo lamakampani opepuka, mafakitale ogulitsa ziweto adayamba mochedwa ku China ndipo sanapangebe chilengedwe mwadongosolo chamakampani.Msika wogulitsa ziweto zapakhomo sunakhazikitse njira yokhazikika komanso yayikulu yogulitsa, ndipo mtengo wamakampani opanga misika yatsopano yapakhomo ndiwokwera kwambiri, zomwe zimakulitsa zovuta zamabizinesi kukulitsa msika wamsika.
Pankhani yodziyimira pawokha mtundu, pakadali pano, mabizinesi ambiri am'nyumba zoweta ziweto ali ndi kafukufuku wochepa wodziyimira pawokha komanso luso lachitukuko, ndalama zochepa pakumanga kwamtundu wodziyimira pawokha, komanso kuzindikira kwamtundu wotsika, zomwe zimatsogolera ku mpikisano woyipa wamtengo pamtengo wotsika. msika, zomwe sizikuthandizira chitukuko chabwino chamakampani.
Pankhani yazamalonda padziko lonse lapansi, mabizinesi athu akuluakulu opanga zoweta amagulitsa makamaka mayiko otukuka monga Europe ndi America, ndipo kusintha kwa mfundo zamalonda m'maiko omwe akupitako kumakhudza kwambiri zogulitsa kunja.Potengera ndondomeko zachitetezo cha malonda m'maiko ena, malo opangira mabizinesi oweta ziweto atha kupanikizidwa pang'ono, kubweretsa zovuta zina pakukula kwamakampani.
Nthawi yotumiza: Dec-01-2022